About us


Stand at the top, far ahead of the competition

Half a century of falling in love, making friends, ambition, success, progress, inspiration, tradition and life in Hotel Vrbak.


Filled with warmth, tradition and unforgettable moments, a unique marvel of architecture, raised above the river Raška, in 1976, Hotel Vrbak has become synonymous with beauty and luxury. Since then, it has become the object of admiration of every visitor, businessman and tourist who has visited Novi Pazar. Hotel Vrbak is an indispensable part of the Novi Pazar tourist postcard and all tourist magazines and newspapers that have written tourist stories about Novi Pazar in all periods of its existence until today.


Hotel Vrbak, along with the new owner, ND Tourism Group, experienced a complete revival in 2019. With a complete reconstruction, the hotel has been restored to its original splendor, and the rooms have been completely reconstructed to exude comfort, luxury and a beautiful ambience. The modern and luxurious interior of the Crystal and Golden Halls, as well as the long tradition of holding weddings, celebrations, business forums, conferences and business meetings and all kinds of events make this hotel the right choice for business, young and family people. The new spirit, as well as the soothing river Raska below the hotel, make it unique in the region.

At Hotel Vrbak, with a warm welcome, comfortable accommodation and top service await you.




We are committed to the task of not only beautifying the appearance with a completely new look of the hotel, but also to raise the standard of service to a level befitting a luxury hotel such as Vrbak, providing its guests with unforgettable and unsurpassed experiences.



To stand at the top, far ahead of the competition, to raise the standards of the regional hotel industry with a constant and high level of service, as well as to become the first association for hotel selection when Novi Pazar is mentioned.



The hotel is located in the city center within the square of Isa Bega Isaković, near the business zone of banks, public institutions, large companies, boutiques, shoe stores, markets, fashion centers, theaters, cinemas, museums, galleries, green and famous market fashion markets, valleys of clothing and textiles. It is in the center of the most popular destinations of the city nightlife of Novi Pazar, along the city promenade with many restaurants, cafeterias and clubs.



The hotel has a total of 59 accommodation units on 3 floors with four different room types (single, double, deluxe, suites)

Each of the offered rooms has its own bathroom with shower as well as LCD TV mini bar, telephone and Wi-Fi.

Special attention is paid to the combination of modern conveniences, equipment and digital communication and touchscreen technology. The classic charm in concealing light, soothing colors, in the quality and choice of bedding and fabrics in our rooms provides guests with a comfortable and private environment for a peaceful night's sleep.

Comfort, tranquility and warmth are the feelings experienced through the panoramic stunning view from the hotel rooms to the city center and the rooftops of Novi Pazar.



  • Hypoallergenic mattress with adjustable memory foam (32cm)
  • Hypoallergenic lightweight quilt and pillows
  • Individual remote climate control (heating / cooling system)
  • Electronic safe
  • Mirror for the whole figure
  • Windows that can be opened
  • Electronic key
  • Exit map in case of evacuation
  • Important informations
  • Women's cosmetic set






Cultural heritage of exceptional importance and a member of the UNESCO World Cultural Heritage

The old bazaar with a rampart and the symbol of the city, the watchtower, Hamam, Altun Alem, Arap, Bor and Lejlek mosques, Amir-Agin Han, Sebilj, Ras Museum and Zlatarski sokak are just some of the places and buildings of exceptional and special importance that surround the ring. our hotel.

A few kilometers away, Stari Ras, together with the Sopoćani Monastery, Đurđev stupovi and St. Peter's Church, are places of exceptional value on the World Heritage List. UNESCO.

Enjoy i sensations with us an unprecedented ambience and energy, as well as the fusion of East and West in the market bazaar that will leave you breathless.

Participate with us in events, theater performances, painting exhibitions, museum exhibitions, music and film festivals, concerts and events worth remembering throughout the year.

We offer interested guests of our hotel and organized tourist groups the services of touring the tourist, cultural and sports attractions of Novi Pazar through walking and bus tours with a licensed tourist guide by prior arrangement and announcement.



For lovers of active holidays, recreation and sports activities, hotel guests can enjoy free of charge in the outdoor sports and recreation center in the oasis of greenery at a distance of 50 meters from the hotel. There is also a summer outdoor Olympic swimming pool, two basketball courts, a five-a-side football field with artificial grass, 2 basketball courts, 2 separate courts for volleyball and beach volleyball, an outdoor gym and a trim trail for walkers as well as the Pendik sports hall. with a restaurant and a children’s park and a children’s playground.

For organized group entertainment, recreation and training, we also offer interested guests of our hotel the services of tourist animators, fitness and sports coaches with professional supervision with prior agreement and surcharge.



Hotel Vrbak has three conference rooms. The capacity of conference rooms varies from 20 to 700 people, depending on the setting of each room. All halls are equipped with modern, first-class audio / video conferencing equipment as well as high-speed optical internet access.


The conference "Golden Hall" can accommodate from 15 to 80 people, depending on the setting. It covers an area of 100m2. The conference room contains: screen, projector, laptop, 2 flip charts, 2 wireless microphones (more on request), 2 conference microphones, sound system, 2 LCD TVs.


It covers an area of 1000m2. Crystal hall contains: screen, projector, motorized screen with projector with remote, laptop, presenter, 2 flip charts, 2 wireless microphones (more on request), 2 conference microphones, sound system, 2 LCD TVs.


Conference facilities

Guests of the restaurant, Isa Bega Square, but also event organizers have at their disposal an air-conditioned hall or terrace with the most beautiful view of Isa Bega Isaković Square, the Raška River and the recreation center. Also, guests can enjoy the view of the market wall and the Watchtower. Restaurant Isa Bega Square is an integral part of the hotel and is suitable for organizing various types of events, including celebrations, cocktails, receptions and the like.


The wedding. A day that has been imagined since childhood should be perfect and organized by professionals. Hotel Vrbak has a long history of organizing celebrations and weddings that exceed all expectations and remain long remembered.

We will listen to your ideas and wishes and turn them into a celebration that you have always dreamed of. While the hotel gives the newlyweds in love a wedding cake, as well as a night spent in one of our most luxurious rooms. You said fatefully -YES-, leave the rest to us.



To make your dream even more peaceful, Hotel Vrbak provides its guests with free parking within the hotel. Private parking within the hotel is with over 50 parking spaces. For large events from the second entrance to the hotel is a public city parking lot with over 1000 parking spaces.



#1 Global Choice
#2 Top Quality
#1 Genuine Quality